Rebranding
Triangle Credit Union
Role: Lead Designer
Project Scope: Rebranding & Collateral Design
Tools: Adobe InDesign, Illustrator, & Photoshop
Project Overview
I led the rebranding initiative for Triangle Credit Union, unifying its visual identity by standardizing fonts, colors, graphics, and design elements across all marketing materials. The refreshed logo reflects the credit union’s three core values: Community, Diversity, and Service.
Materials Designed
As part of the redesign, I reformatted all print collateral including brochures, stationery, and in-branch banners. My goal was to maintain a modern aesthetic while making sure all materials were easy to read, visually consistent, and clear.
I also managed vendor communications and print orders to ensure all marketing and promotional materials aligned with the updated brand identity.
Brand Colors & Fonts
Below is the updated color palette and typography developed for the brand.
Dark Green
PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f
Cream
CMYK: 0, 5, 15, 0
RGB: 255, 240, 216
Hex #fff0d8
Light Grey
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
Hex #e6e7e8
Aa
Proxima Nova
Aa
Bold Proxima Nova
Aa
Extra Bold Proxima Nova
Rebranding Triangle Credit Union
Project Details
Role: Lead Designer
Project Scope: Rebranding & Collateral Design
Tools: Adobe InDesign, Illustrator, & Photoshop
Project Overview
I led the rebranding initiative for Triangle Credit Union, unifying its visual identity by standardizing fonts, colors, graphics, and design elements across all marketing materials. The refreshed logo reflects the credit union’s three core values: Community, Diversity, and Service.
Materials Designed
As part of the redesign, I reformatted all print collateral including brochures, stationery, and in-branch banners. My goal was to maintain a modern aesthetic while making sure all materials were easy to read, visually consistent, and clear.
I also managed vendor communications and print orders to ensure all marketing and promotional materials aligned with the updated brand identity.
Brand Colors & Fonts
Below is the updated color palette and typography developed for the brand.
PANTONE 561 C
CMYK: 93, 42, 68, 33
RGB: 45, 50, 67
Hex #00594f
CMYK: 0, 5, 15, 0
RGB: 255, 240, 216
Hex #fff0d8
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
Hex #e6e7e8