Triangle Brand Extensions
Role: Lead Designer
Project Scope: Sub-brand Development, Logo Design, & Print Design Collateral
Tools: Adobe Illustrator & InDesign
Project Overview
At Triangle Credit Union, I developed brand extensions for key products and services, including TCU GO and the Kids & Teen Club Accounts. I created sub-brand logos and managed the design of supporting print materials, ensuring each aligned with the credit union’s overall brand identity.
TCU GO
Designed to promote mobile and online banking tools and services, this sub-brand became especially valuable during the COVID-19 pandemic when branches faced limited staffing and temporary closures.
Kids & Teen Club
Created a refreshed identity to support youth checking and savings accounts, including a new logo and updated marketing materials designed to better engage young members and their parents.
Triangle Brand Extensions
Project Details
Role: Lead Designer
Project Scope: Sub-brand Development, Logo Design, & Print Design Collateral
Tools: Adobe Illustrator & InDesign
Project Overview
At Triangle Credit Union, I developed brand extensions for key products and services, including TCU GO and the Kids & Teen Club Accounts. I created sub-brand logos and managed the design of supporting print materials, ensuring each aligned with the credit union’s overall brand identity.
TCU GO
Designed to promote mobile and online banking tools and services, this sub-brand became especially valuable during the COVID-19 pandemic when branches faced limited staffing and temporary closures.
Kids & Teen Club
Created a refreshed identity to support youth checking and savings accounts, including a new logo and updated marketing materials designed to better engage young members and their parents.